![]() ![]() If you have a good sender reputation, the email provider considers you a trustworthy sender and gets your email into the recipient’s inbox. The good news is whether your marketing emails reach their destination isn’t random-it depends on your sender reputation. The email arrives in the recipient’s inbox.The email provider blocks the email or marks it as spam.The email bounces from the recipient’s email server.When you send an email, there are a few possible outcomes: After all, sending out emails alone doesn’t guarantee a smooth journey from the email server to the recipient’s inbox. A healthy list improves sender reputation-and deliverabilityĮmail deliverability refers to your ability to get emails to your subscribers when using an email marketing service. Let’s examine how a healthy email list impacts your email marketing efforts in terms of deliverability, customer relationships, data, and costs. You’ll be able to reach their inboxes more effectively-and get your messages across when you need to most. Ultimately, it’s better to have a smaller list of more engaged subscribers. Keeping a clean email list means keeping your subscriber list full of people who actually want to interact with you-and suppressing emails to folks who aren’t active.Īnd it’s key to building a high-performing email marketing channel. Why is a healthy email list so important? Why is a healthy email list so important?.Instead, you can prune your list with the email list cleaning practices we’ll show you. You don’t need to scrap your email list and start from scratch. If that doesn’t sound like your current email list, don’t worry. That means it’s critical to have a well-segmented email list that’s full of engaged subscribers-and free of wrong or fake email addresses and unresponsive users. Maintaining a healthy email list is the only way to secure a path toward your subscribers’ inboxes-and, ultimately, guide them toward purchase. So where does that leave email marketers?įirst, you need to maintain good deliverability to get into as many inboxes as possible.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |